Have you ever thought about how your words and tone can affect your brand image? Most people understand how their logo and other visual elements help people create a picture of the type of product or service they’re offering. But what you say and how you say it is another crucial part of building your brand.

Examples of Brand Messaging

Let’s use the example of two different massage therapists and how they might build their brand with their messaging.

One therapist might wish to promote how their massages release stress. Their visuals might use calming colors like pastels and soft lines. They can reinforce this brand image by using the right words and tone of voice. They can describe how relaxed you will feel as you escape from the stress of the world. They’ll remind you of how calm you will feel after you release tension through massage.

Another massage therapist may have an ideal client who is an athlete looking to enhance their performance by getting massage therapy. These athletes are goal-oriented and use tools like a heart rate monitor or a power meter to maximize their results. These clients are likely to respond more positively to data-driven facts using numbered lists or clearly defined ROI.

You can see how words build an impression of one’s brand. Deciding what benefits you talk about and your writing or speaking style are all important decisions to make. Don’t forget, your brand should always be trying to attract your ideal customer, and the messaging and tone of voice you use in both writing and speaking are an important part of your brand.

Branding Compass can help you find the best words

A Branding Compass comprehensive license will help you find the best words and the right tone by:

• helping you define your ideal client
• showing you the types of messages that are best for these clients
• showing the words to use and the words to avoid in your branding and marketing

Knowing the right messages to use can help you: create social media posts more quickly; write website content that is appealing to your target market; and send emails and e-newsletters that are more effective.