Unique Value Proposition Tool Kit

Our easy-to-use tool will automatically create a Unique Value Proposition for you!

Quickly and affordably receive customized, expert advice including color, typography and design recommendations from an award-winning branding firm in your 15-20 page personalized report.

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Step 1

Guided Questionnaire

Branding Compass will walk you through an online workbook to help you determine your distinct market position, articulate the benefits of your product or service and identify the key characteristics of your ideal customer. Using your own words, Branding Compass will automatically generate a Unique Value Proposition. The process takes about an hour.

Step 2

Customized Creative Brief

Your personalized Branding Compass report will check your market/product fit and will confirm if you are using the right words with your prospects. Best of all, you’ll receive a creative brief with customized typography, color and design recommendations. Expect your report the next business day.

“I LOVE the report!”

— Don Gooding, Owner, Four Shades of Money web site, former Executive Director, Maine Center for Entrepreneurial Development

“Branding Compass has been invaluable to the DeepFit brand. As a solo entrepreneur, I absolutely need this smart, affordable advice on words, colors and ideas to use when I speak and advertise!”

— Dan Farnbach, Founder, DeepFit

“With no exaggeration, I thought Branding Compass was brilliant. I was really impressed by how well it distilled the basic info I provided into a coherent UVP.”

— Tim Duggan, President, Shawsheen Air Services, Inc.

“Talk about cutting to the chase! When I've done this before it's taken me days of waffling and moving semi-colons to come up with a UVP only 75% as straightforward as the one Branding Compass helped me develop in about an hour and a half.”

— Carrie Yardley, Founder of Yardley Esq and Professional Intersections

Branding Compass gives you customized expert advice for the fraction of the price of working with a branding firm.

  • Standard
  • $99
  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • 10-Days To A Stronger Brand email course
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Personalized design and branding guidance
  • Ideal customer profile
  • Pro
  • $239
  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • 10-Days To A Stronger Brand email course
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Personalized design and branding guidance
  • Ideal customer profile
  • Product/Market Fit Check
  • Voice and messaging insights
  • Competitive Review
  • Customized marketing advice
  • Premium
  • $269
  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • 10-Days To A Stronger Brand email course
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Personalized design and branding guidance
  • Ideal customer profile
  • Product/Market Fit Check
  • Voice and messaging insights
  • Competitive Review
  • Customized marketing advice
  • An individual consultation with a branding expert to review your report and answer questions. Or, use your time to have an expert give feedback on in-progress logo design, web design or marketing projects.

Get Started