Clearly explaining what you’re selling and why it’s beneficial is at the heart of marketing your business. 

Once you know what’s most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials.

When you create one succinct way of describing this, it’s called a Unique Value Proposition.

How to write a Unique Value Proposition

Think of your UVP as a summary of what’s most important about your business. If you’re unsure, what a Unique Value Proposition is, read this.

A UVP includes all of these components in one sentence.

1. A brief description of your product or service
2. A short description of your ideal client
3. The benefits of using your product or service

Examples of Unique Value Propositions

Here are some examples of UVP that were created using Branding Compass.

For homeowners in Coastal Maine who want a gorgeous lawn without chemicals, Coastal Landscaping offers environmentally safe landscaping and lawn maintenance that gives you a beautiful lawn with little effort.

Social Sells offers social media marketing and coaching that builds awareness and generates leads to help small business owners grow their business.

Frozen Fresh offers premade, all-organic smoothie kits so women who want smoothies with interesting flavors and supplements can make one at home, really fast.

For Mom’s in Portland planning a family milestone event, Sally’s Plants & Flowers offers exceptionally beautiful flowers and plants that will bring joy to your family.

For young professionals looking to connect with friends and learn something new, Foodie Fun Cooking Classes offers cooking classes that are social events where you have a ton of fun while learning to cook creatively.

A UVP is not a tagline or slogan.

A Unique Value Proposition is not the same as a tagline or slogan.

Taglines or slogans are meant to be short and memorable. It’s OK if your UVP is longer and wordier. 

Once you have a written UVP, you can improve it to make it more punchy. Try rearranging the essential elements or removing unnecessary phrases to make them easy to say.

More examples of UVPs

See how each of the previous UVPs is now shorter and more catchy.

If you’re a homeowner in Coastal Maine who wants a gorgeous lawn without chemicals, Coastal Landscaping offers lawn care and landscape using environmentally safe practices.

Social Sells offers social media marketing and coaching that helps small business owners build awareness and generate leads to grow their business.

Frozen Fresh are premade, all-organic smoothie kits that come in interesting flavors and are boosted with supplements.

Sally’s Plants & Flowers in Portland will bring joy to your family event with exceptionally beautiful flowers and plants.

Connect with friends while you learn how to cook creatively at Foodie Fun Cooking Classes.

Branding Compass can help you write a Unique Value Proposition

It can be more challenging than you’d expect to talk or write about your business. It seems simple, but putting it all together can be difficult. Branding Compass has an easy-to-follow process that helps you create a UVP for your business. Start Branding Compass for free.