What to expect with Branding Compass

Here’s how Branding Compass works: You’ll start with our online workbook. Branding Compass asks you the same sorts of questions that a brand consultant would ask you. We’ve made it as easy as possible for you—you’ll use pick lists, drag-and-drop rankings and short answers to quickly identify what makes your brand special.

Expect to take about an hour to complete the workbook. If you have a business partner or mentor, you may find it helpful to have them help you complete the workbook. The more thoughtful your answers are, the more on-target your Branding Report will be. If you have a trusted partner, mentor, colleague or employee you may want to ask for their help.

It’s very easy to complete the workbook, and you’ll see videos like this one along the way to help you out.

Create an account and save your work

If you can’t complete your workbook in one sitting, you can create an account and come back to it later. Just scroll up to the very top of the page and click on the button that says, “Don’t lose your progress, register now.” When you come back to BrandingCompass.com choose “login” to get back to your workbook.

It’s highly recommended that you create an account so you can save your work.

Submit your answers and receive a customized branding report

After you submit your answers, you’ll receive a 10-20 page personalized report with recommendations on the best words, fonts, colors and visuals for your brand. These are all developed by an award-winning designer and branding consultant with more than 20 years of experience.

Why use Branding Compass

Branding Compass was created by Emily Brackett after years of running an award-winning branding studio. Branding Compass gives small business owners the same expert guidance and insight that’s normally reserved for companies that work with high end branding firms. This thought-provoking, foundational work is critical for creating a brand that brings your unique qualities to life and attracting the best customers. Unfortunately, too many entrepreneurs skip this work and jump right into getting their logo or website designed. This often leads to poor results and brands that are off-target or inconsistent.