7 days to a stronger brand

Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.

Color Theory: Purple as a Branding Color

Is purple the right choice for your branding and marketing? Understand the color theory of purple to find out. If you are considering purple as a primary color for your brand, it’s a good idea to understand the color theory of purple and cultural references that are associated with it. Color psychology: Purple is associated…  Continue reading »

Color Theory: Blue as a Branding Color

Understand the color theory of blue to make the right choice for your branding and marketing If you are considering blue as a primary color for your brand, it’s a good idea to understand the color theory of blue and cultural references that are associated with it and the nuances between different shades of blue.…  Continue reading »

Color Theory: Green as a Branding Color

Is green a good choice for your logo, branding or marketing? To find the answers, it’s important to first understand the color theory of green, its different shades and the emotional connections associated with them. We connect colors to all different types of experiences — where the color is found in nature, societal usage of…  Continue reading »

Color Theory: Yellow as a Branding Color

Understand the color theory of yellow to make the right choice for your branding and marketing If you are considering yellow as a primary color for your brand, it’s a good idea to understand the color theory of yellow and cultural references that are associated with it. It’s hard to have an all-yellow identity. Yellow…  Continue reading »

Color Theory: Orange as a Branding Color

Understand the color theory of orange to make the right choice for your branding and marketing If you are considering orange as a primary color for your brand, it’s a good idea to understand the color theory of orange and associations of the color. Unlike blue, which is universally liked and feels trusted and safe,…  Continue reading »

Color Theory: Pink as a Branding Color

Is pink the right choice for your branding and marketing? If you are considering pink as a primary color for your brand, it’s important to know the color theory of pink and cultural references that are associated with it. The color psychology of pink suggests a female-focused product or service Pink has a strong connection…  Continue reading »

Color Theory: Red as a Branding Color

Is red the right choice for your branding and marketing? If you are considering red as a primary color for your brand, it’s a good idea to understand the color theory of red. What are the psychology and cultural references that are associated with red and the nuances between different shades of red? Color psychology:…  Continue reading »

Press Release: Branding Compass launches logo design service

The new feature provides wordmark logos rooted in brand insights and designed to attract a business’ ideal customer. PORTLAND, ME — Branding Compass, a web-based app that helps small businesses and startups with their branding, is now offering professionally designed wordmark logos for as little as $249. While many online logo design companies have little…  Continue reading »

Wordmark logos: The hardest working logos in branding

Most, if not all, businesses want a logo, which is understandable. Having a logo for your business is a great way to visually identify your brand. But many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Wordmark logo vs. graphic or…  Continue reading »

Test a logo and the effectiveness of your branding

Why test a logo and the effectiveness of your branding? Like most businesses, you likely recognize the importance of branding for its ability — among other things — to attract customers, communicate your unique benefits and help your business stand out in a crowded marketplace. But branding can also be an expensive endeavor with uncertain…  Continue reading »

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