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Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.

What’s the best color for your logo? Use color psychology to find out

Color is a critical component of creating your brand identity. Research shows that 62‐90% percent of people’s assessment of products is based on color alone. With these staggering statistics, it’s important to consider color psychology when choosing colors for your logo and branding. Color is memorable. Think about the red NetFlix envelopes that used to…  Continue reading »

Color Theory: Black as a Branding Color

Understand the color theory of black to make the right choice for your branding and marketing If you are considering black as a primary color for your brand, it’s a good idea to understand the color theory of black and cultural references that are associated with it. Many companies have a black and white version…  Continue reading »

Color Theory: Purple as a Branding Color

Is purple the right choice for your branding and marketing? Understand the color theory of purple to find out. If you are considering purple as a primary color for your brand, it’s a good idea to understand the color theory of purple and cultural references that are associated with it. Color psychology: Purple is associated…  Continue reading »

Color Theory: Blue as a Branding Color

Understand the color theory of blue to make the right choice for your branding and marketing If you are considering blue as a primary color for your brand, it’s a good idea to understand the color theory of blue and cultural references that are associated with it and the nuances between different shades of blue.…  Continue reading »

Color Theory: Green as a Branding Color

Is green a good choice for your logo, branding or marketing? To find the answers, it’s important to first understand the color theory of green, its different shades and the emotional connections associated with them. We connect colors to all different types of experiences — where the color is found in nature, societal usage of…  Continue reading »

Color Theory: Yellow as a Branding Color

Understand the color theory of yellow to make the right choice for your branding and marketing If you are considering yellow as a primary color for your brand, it’s a good idea to understand the color theory of yellow and cultural references that are associated with it. It’s hard to have an all-yellow identity. Yellow…  Continue reading »

Color Theory: Orange as a Branding Color

Understand the color theory of orange to make the right choice for your branding and marketing If you are considering orange as a primary color for your brand, it’s a good idea to understand the color theory of orange and associations of the color. Unlike blue, which is universally liked and feels trusted and safe,…  Continue reading »

Color Theory: Pink as a Branding Color

Is pink the right choice for your branding and marketing? If you are considering pink as a primary color for your brand, it’s important to know the color theory of pink and cultural references that are associated with it. The color psychology of pink suggests a female-focused product or service Pink has a strong connection…  Continue reading »

Color Theory: Red as a Branding Color

Is red the right choice for your branding and marketing? If you are considering red as a primary color for your brand, it’s a good idea to understand the color theory of red. What are the psychology and cultural references that are associated with red and the nuances between different shades of red? Color psychology:…  Continue reading »

Press Release: Branding Compass launches logo design service

The new feature provides wordmark logos rooted in brand insights and designed to attract a business’ ideal customer. PORTLAND, ME — Branding Compass, a web-based app that helps small businesses and startups with their branding, is now offering professionally designed wordmark logos for as little as $249. While many online logo design companies have little…  Continue reading »

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