Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.
More than ever, small business owners understand the importance of having a strong brand. And a logo is often considered a critical component of a company’s brand. But many startups and small business owners are also cash-strapped. And every successful business owner trains themselves to look carefully at any business expense and weigh the benefits… Continue reading »
If you’re looking for affordable ways to work on your small business branding, you may consider going to Fiverr to get your logo designed. The service is cheap and fast, but understanding how it works will help you get the best logo design from Fiverr. How does Fiverr work? Fiverr provides a whole range of… Continue reading »
We’re excited to announce that we’ve completed a series of upgrades to Branding Compass. Now your personalized branding report is easier to use and more helpful for you as you develop your brand and create marketing materials. Here are the highlights of what’s new. 1. Immediate results! No waiting; your personalized branding report will now… Continue reading »
Branding Compass joins tools like SquareSpace and MailChimp in giving small businesses more control of their marketing PORTLAND, ME (May 13, 2019) — Branding Compass, a web-based branding app for small businesses, has announced the launch of their fully-automated branding process. By guiding users through an insightful and self-reflective discovery process, Branding Compass instantly provides… Continue reading »
Branding Compass automatically writes your Unique Value Proposition Branding Compass does the heavy lifting by autogenerating a Unique Value Proposition based on your inputs in the online workbook, but you have the ability to edit this manually. Your UVP is made up of four sets of words that you developed while using the Branding Compass… Continue reading »
Branding Compass offers three different licenses: Standard, Pro and Premium. All of our licenses help you create a Unique Value Proposition. Our Standard report focuses on visual recommendations. Our Pro report gives visual recommendations, plus it helps you identify your ideal customer, review your competition and choose the best words. A Premium license is a… Continue reading »
Your ideal customer description or ideal client description help you focus your marketing and brand positioning on who is most likely to buy from you. It is a phrase that will be part of your Unique Value Proposition. Within your Branding Compass workbook, follow these guidelines to write it in the best format. Don’t capitalize… Continue reading »
Develop your ideal customer profile with Branding Compass When you are developing your brand, it’s important to think about who your ideal customers are. If you have an established business, think about your favorite customers or clients. Who do you love to work with, who loves your product, what types of customers are most profitable… Continue reading »
Branding Compass will help you write your Unique Value Proposition As you work through your Branding Compass workbook, you will be asked to write one succinct benefits statement. It’s important to understand that this is not a complete sentence but a phrase that will go into a longer statement. We will use it to create… Continue reading »
What to expect with Branding Compass Here’s how Branding Compass works: You’ll start with our online workbook. Branding Compass asks you the same sorts of questions that a brand consultant would ask you. We’ve made it as easy as possible for you—you’ll use pick lists, drag-and-drop rankings and short answers to quickly identify what makes… Continue reading »
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Branding Compass • 615 Congress Street, Suite 201 • Portland, ME 04101 • 207.761.4230
