A Unique Value Proposition is a is a clear statement that describes the benefit of what you offer and how it helps your ideal customer. A Unique Value Proposition (UVP) can also be called a Unique Selling Proposition (USP) or a Customer Value Proposition (CVP). In some complicated markets, these three statements may vary slightly,… Continue reading »
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As you try to figure out your brand position, focusing on specific sectors or industry verticals, or narrowing your niche can help. What do these terms mean, and how can they help you define your business and your brand? Sector or Industry The terms sector or industry are often used interchangeably. They generally mean one… Continue reading »
The idea of personal branding is new and confusing to many people. Some people can more clearly understand the term reputation or personality. These are two important parts of your personal brand. If you are a one-person business owner such as a solopreneur or consultant, it’s likely that your personal brand and business brand are… Continue reading »
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