7 days to a stronger brand

Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.

Who are your competitors? Aspirational vs Realistic Competitors

When you launch a business, it’s a good idea to study who your competitors will be. You’ll want to make sure you differentiate yourself in the type of products or services you sell, the way you sell them, and how you brand your business. If there is no clear difference, customers will generally choose the…  Continue reading »

Startup Branding Strategy

As you work to launch your startup, you will launch your startup brand, too. Developing a brand for your startup is something that will happen whether you work on it intentionally, or you just let it happen. It is far better to create a brand strategically and proactively rather than proceeding without a plan. Choose…  Continue reading »

Brand Positioning: Be Your Category and Market Leader

If you’re a new business, it’s hard to imagine yourself as the market leader. This is especially true of people starting businesses in well-known, traditional fields such as restaurants, accountants, fitness coaches, and the list goes on. While some startups are launching completely new products or services, most people are starting new businesses in well-understood, mature sectors.…  Continue reading »

Why You Need a Unique Value Proposition (UVP)

A Unique Value Proposition is a is a clear statement that describes the benefit of what you offer and how it helps your ideal customer. A Unique Value Proposition (UVP) can also be called a Unique Selling Proposition (USP) or a Customer Value Proposition (CVP). In some complicated markets, these three statements may vary slightly,…  Continue reading »

Sectors, Verticals, Niches: Specialization Improves Branding

As you try to figure out your brand position, focusing on specific sectors or industry verticals, or narrowing your niche can help. What do these terms mean, and how can they help you define your business and your brand? Sector or Industry The terms sector or industry are often used interchangeably. They generally mean one…  Continue reading »

How Your Personal Brand Influences Your Business Brand

The idea of personal branding is new and confusing to many people. Some people can more clearly understand the term reputation or personality. These are two important parts of your personal brand. If you are a one-person business owner such as a solopreneur or consultant, it’s likely that your personal brand and business brand are…  Continue reading »

Free, 7-day brand-building course

Not sure where to start? Sign up now for our FREE 7-day educational program delivered right to your inbox.