Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features… Continue reading »
7 days to a stronger brand
Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.
One of the most important parts of your business’s brand is your website. If you run an e-commerce business, online course, or blog, your website is your business. Even if you have a retail store, professional service business, or are a consultant or coach, your website is likely one of the most visible parts of… Continue reading »
Before you choose colors, finalize fonts, or pick a logo for your brand, you’ll first need to decide on a high-level approach to your design. Is your brand trendy or a market leader? Is it traditional and trustworthy? Is it innovative and cutting edge? Making this decision will set the tone for logo style and… Continue reading »
At its very essence—and when done well—logo and brand design is an exercise in minimalism. Its purpose is to distill all the elements, values, characteristics, and personality of a business down into a few simple, attractive traits that quickly and clearly communicate what that brand stands for. Creating a minimalist brand is much harder than… Continue reading »
When designing a logo or developing a brand, many businesses want it to be modern or even minimalist. While there’s not necessarily anything wrong with that approach, it’s not for every brand. Perhaps your brand represents a specific approach (such as a baker who uses small-batch, old world methods) or wants to capture a different… Continue reading »
“Modern” is the most requested logo trait by businesses and startups who use Branding Compass. They want their image to reflect current tastes, styles, or even values. This is particularly important for businesses that are driven by trends—such as fashion or home goods—or that are constantly innovating—such as technology startups. But modern is much more… Continue reading »
While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you… Continue reading »
Think of what you’re doing right now. Reading a blog, that perhaps you found via Facebook or Google. Maybe you’re reading it on a phone made by Apple that you have with a wireless company like AT&T or Verizon. Or you’re on a computer running Microsoft that’s connected to internet service provided by Spectrum or… Continue reading »
Color is a key part of your visual identity and deciding on the best colors for your logo and branding can be tricky. Avoid making these common mistakes when you are choosing brand colors. 1. Choosing a color only because you like it “What color do you like?” This is the worst question to start… Continue reading »
Most companies have one or two “corporate colors” in their brand palette. Most commonly, these key colors match the colors in the company logo. But many brands may introduce secondary or additional colors into their marketing and branding. How many colors should a brand have? Limit your colors to maximize your brand impact Choosing only… Continue reading »
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