Frequently Asked Questions

What is Branding Compass?

Branding Compass is an innovative online tool that helps create or improve your branding to better reflect your services or products. By automating and replicating the process branding experts use, Branding Compass provides insights and recommendations on the best colors, fonts, visuals and words to use in your marketing.

Branding Compass can also create a wordmark logo based on the recommendations and insights it provides. All logos are developed by award-winning, U.S.-based, professional designers.

Who should use Branding Compass?

Branding Compass is useful for many different types of people, including startup founders, self-employed business owners, entrepreneurs, small businesses and any other business that needs help improving their branding and promoting their product or service.

What will Branding Compass help me do?

While going through your online workbook, you’ll begin to think about your business in new, eye-opening ways.

Upon finishing the workbook, you’ll immediately receive your branding report. This report will help you speak and write more clearly about the benefits of your product or service. It also includes branding recommendations on fonts, colors, visuals and words to use — which will help you create more consistent, professional looking marketing materials and better attract your ideal customer. It will also help you communicate and share your ideas with designers you may work with.

If you choose to upgrade to a wordmark logo, you’ll receive a professionally designed logo that will help increase name recognition and provide your business with a strong visual identity.

What makes Branding Compass different than other branding options?

Unlike popular logo design websites, Branding Compass is able to deeply understand your business and design a wordmark logo that reflects its unique characteristics. It’s also able to provide you with branding elements that most logo design sites don’t — like color, font and visual recommendations.

Compared to hiring a branding firm, Branding Compass is much more efficient and affordable. Working with a branding firm will likely costs thousands of dollars and take months to get a logo and branding guidelines. And, because Branding Compass was built by the owner of an award-winning branding firm, you’ll be leveraging the same process and approach the professionals use.

How long does it take?

Most business owners complete their Branding Compass online discovery workbook in less than an hour. You will receive your personalized report within minutes of submitting your workbook.

If you choose to upgrade to a wordmark logo, the process usually takes about a week start-to-finish, after we receive your initial input.

I’m not done, can I save my work?

Your work is automatically saved. Look in your email for a link to get back to your spot in the workbook.

What’s included with my report?

Your report will be about 10-20 pages. It will include:

  • educational information about branding
  • a personalized explanation of your key brand attributes
  • examples of other brands that share these key traits
  • color, typography and design recommendations
  • checklists packed with actionable next steps to get your branding going

If you have chosen the Comprehensive package, you will also receive:

  • our Brand Alignment chart. This shows you which words are the best to use and which words you should avoid. Many people use this as a way to determine market/product fit because it shows where you are connecting to your ideal customers and where you are not.
  • a review of your competitors so you can easily see how to differentiate from them.
  • a highly visual ideal customer profile.
  • advice on writing and speaking in a way that supports your brand, plus a word cloud that shows you the words you frequently use.
  • even more customized advice on design, writing, marketing and branding.

If you have a premium license, you will also receive an individual consultation.

Do I get a logo?

Yes, if you choose to upgrade to include a logo with your report.

What is a wordmark logo?

Branding Compass offers wordmark logos. These are logos that feature the company name only and do not have a graphic symbol. Read more about why we think wordmark logos are the hardest working logos in branding and the benefits of wordmark logo.

My business has changed, can I keep adjusting the answers in my workbook and get a new report?

If you order a Comprehensive or Premium package you will be able to adjust your answers and get unlimited reports.

My team wants to use this tool together, how does that work?

We recommend that each team member go through the process individually. This allows for all voices to be heard equally. If you are buying 5 or more licenses we offer group discounts. Contact us to arrange this.

Additionally, we can provide a customized review of the different reports and share with you a summary of where there is agreement and where there are differences to help you gain clarity about the vision for your brand. We are also available for facilitated sessions, either in person or by video conferencing. Contact us to learn more.