Category Archives: voice and messaging
The majority of the way your brand communicates is through your words. These words may be written—on your website or in social media posts; or verbal—when you interact with customers or prospects in person or on the phone. What you say and how you say it has a significant impact on how your brand is… Continue reading »
Every time you write something on behalf of your business—it could be the copy on your website, a social media post, or even an estimate—you are developing the voice of your brand. The words you use, the style of your writing, and what subjects you talk about are all part of your voice. What are… Continue reading »
Have you ever thought about how your words and tone can affect your brand image? Most people understand how their logo and other visual elements help people create a picture of the type of product or service they’re offering. But what you say and how you say it is another crucial part of building your… Continue reading »
When we think of an individual’s voice, we tend to think in terms of the physical qualities of its sound. Is it deep or high pitched? Fast or slow? Is there a particular accent present? But a brand’s voice is much different, and it often plays a large role in how your audience perceives and… Continue reading »
When building a brand, most people tend to focus on how it looks — logo, font, colors, photography, and other assorted design features. Equally important, however, is defining how your brand sounds. Many of your marketing efforts will likely rely on written words — emails, social media posts, a website — so taking time to… Continue reading »
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