Category Archives: Unique Value Proposition (UVP)

Three ways to use your Unique Value Proposition on your website

When someone arrives at your website, they should quickly understand what your business does and the benefit of your product or service. The first words they read (along with your images) must make what you are selling clear and be appealing to prospective customers. A great place to start is to develop a Unique Value…  Continue reading »

Why You Need a Unique Value Proposition (UVP)

A Unique Value Proposition is a clear statement that describes the benefit of what you offer and how it helps your ideal customer. A Unique Value Proposition (UVP) can also be called a Unique Selling Proposition (USP) or a Customer Value Proposition (CVP). In some complicated markets, these three statements may vary slightly, but in…  Continue reading »

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