Category Archives: Uncategorized
Avatars, Personas, and Ideal Clients: What’s the difference?
Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a… Continue reading »
How Many Ideal Client Profiles Should You Have?
Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help… Continue reading »
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