Category Archives: Uncategorized

Business Cards Dos & Don’ts for Business Owners

Business cards are still an important marketing tool for small businesses and entrepreneurs. Sure, the world has changed, but many people like to have something tangible to hold onto when they’re introduced to someone new, and personal and local connections are often the easiest way to get a business started. When you launch your business,…  Continue reading »

Examples of Unique Value Propositions

Clearly explaining what you’re selling and why it’s beneficial is at the heart of marketing your business.  Once you know what’s most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials. When you create one succinct way of describing…  Continue reading »

Avatars, Personas, and Ideal Clients: What’s the difference?

Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a…  Continue reading »

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