Category Archives: Uncategorized

Examples of Unique Value Propositions

Clearly explaining what you’re selling and why it’s beneficial is at the heart of marketing your business.  Once you know what’s most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials. When you create one succinct way of describing…  Continue reading »

Avatars, Personas, and Ideal Clients: What’s the difference?

Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a…  Continue reading »

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