Category Archives: Startup Branding
7 Must-Haves for Your Small Biz Website
Your website is critical to your business and your brand. Nearly every prospective customer or client will spend time on your website before buying from you or using your services. Studies show that 85% of customers check a business online before making a purchase. Here’s everything your small business website needs: 1. Identify your business… Continue reading »
3 Most Common Mistakes with Small Business Websites
As a small business owner, your website is one of the most important parts of your brand and of your marketing efforts. Even if you don’t make sales directly on your site, even if you get most of your work from referrals and networking, nearly every prospective customer or client will look you up online… Continue reading »
Good Branding: The Key to Creating Credibility for Your Business
We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.… Continue reading »
Building your brand and your business
Many entrepreneurs face the same obstacles at the start of their journey. They need help with how to present their company and how best to explain their benefits and messaging to their target audience. Many entrepreneurs go through the same journey on their way to consistent business branding. It’s helpful to think about this journey… Continue reading »
When to invest in branding based on business type
Congratulations, you’re finally getting your small business launched! A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting? The answer, like so many things in life, is it depends. Different types of businesses… Continue reading »
Answer These 10 Questions Before You Build Your Brand
Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying… Continue reading »
Your Headshot Is an Important Part of Your Personal Brand
If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and… Continue reading »
Save Time and Money on Marketing When You Invest in Your Brand First
Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your… Continue reading »
Choosing the Best Stock Photos for Your Brand
To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There… Continue reading »
The Best Places to Get Free (or Low Cost) Images for Your Brand
Images can portray a feeling and get a message across in just a few seconds. You may need images for your website, social media posts, printed brochures, or packaging. Most small businesses and startups don’t have a huge budget to hire a photographer or pay for expensive stock images. We’ve put together a list of… Continue reading »
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