Category Archives: Startup Branding

Answer These 10 Questions Before You Build Your Brand

Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying…  Continue reading »

Your Headshot Is an Important Part of Your Personal Brand

If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and…  Continue reading »

Save Time and Money on Marketing When You Invest in Your Brand First

Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

The Best Places to Get Free (or Low Cost) Images for Your Brand

Images can portray a feeling and get a message across in just a few seconds. You may need images for your website, social media posts, printed brochures, or packaging. Most small businesses and startups don’t have a huge budget to hire a photographer or pay for expensive stock images. We’ve put together a list of…  Continue reading »

Words: The Most Important Part of Your Brand

When you think about branding your new company, the first thing that probably comes to mind is how it will look. Your logo, your colors, the typography, and the images. While visual elements are an essential part of your brand, the words that you use are more critical to get right. Especially at the start.…  Continue reading »

A Branding Checklist of 10 Critical Items For Your New Business

Congratulations! You’ve made the exciting decision to start your own business. Building your business and creating the brand that represents your business can sometimes feel like a chicken-and-egg scenario. What comes first? Here are 10 critical items to start thinking about for your brand when you launch your business: 1. Figure out your business name…  Continue reading »

Five Ways to Get Affordable Branding

While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you…  Continue reading »

Test a logo and the effectiveness of your branding

Why test a logo and the effectiveness of your branding? Like most businesses, you likely recognize the importance of branding for its ability — among other things — to attract customers, communicate your unique benefits and help your business stand out in a crowded marketplace. But branding can also be an expensive endeavor with uncertain…  Continue reading »

Startup Branding Strategy

Developing your startup branding strategy is something that will happen whether you work on it intentionally, or you just let it happen. It is far better to create a brand strategically and proactively rather than proceeding without a plan. Choose your startup name carefully Nothing is more critical to your startup brand than your name.…  Continue reading »

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