Category Archives: Startup Branding

Can you use AI for branding and marketing your small business?

AI can be a great productivity tool, but it should never replace your decision making and creativity as a small business owner. So should you use AI for branding and marketing? 

Read on to learn about when you should use AI, and when it’s not a great idea.

The Psychology of Branding – How to Use Psychology to Build a Better Brand

The psychology of branding isn’t a buzz word – it’s the scientific study of how brands can connect to people to leave an impact. 

Read on to learn more about the psychology of brand colors, brand loyalty, and how new and small businesses can use the psychology of branding to get more customers.

A Branding Checklist of 10 Items You Need to Launch a New Business

Congratulations! You’ve made the exciting decision to start your own business. You’ll want to add this branding checklist to your list of things to get done before you launch your brand.

Building your business and creating the brand that represents your business can sometimes feel like a chicken-and-egg scenario. What comes first? We’ve put together a branding checklist of 10 must-haves for new businesses. You should address these items as early as possible in the process of building your business.

Do new businesses need branding? When to invest in your brand

When you’re starting a new business, there are a lot of things that require your immediate attention and prioritization is key. Is branding something that you should invest in when you first start a business? Do new businesses even need branding?

Read on to learn about why branding is critical for new businesses, and how to have a brand you love without spending time and money you don’t have.

7 Must-Haves for Your Small Biz Website

Your website is critical to your business and your brand. Nearly every prospective customer or client will spend time on your website before buying from you or using your services. Studies show that 85% of customers check a business online before making a purchase. Here’s everything your small business website needs: 1. Identify your business…  Continue reading »

3 Most Common Mistakes with Small Business Websites

As a small business owner, your website is one of the most important parts of your brand and of your marketing efforts. Even if you don’t make sales directly on your site, even if you get most of your work from referrals and networking, nearly every prospective customer or client will look you up online…  Continue reading »

Good Branding: The Key to Creating Credibility for Your Business

We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.…  Continue reading »

Building your brand and your business

Many entrepreneurs face the same obstacles at the start of their journey. They need help with how to present their company and how best to explain their benefits and messaging to their target audience.  Many entrepreneurs go through the same journey on their way to consistent business branding.  It’s helpful to think about this journey…  Continue reading »

When to invest in branding based on business type

Congratulations, you’re finally getting your small business launched! A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting? The answer, like so many things in life, is it depends. Different types of businesses…  Continue reading »

Answer These 10 Questions Before You Build Your Brand

Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying…  Continue reading »

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