Why test a logo and the effectiveness of your branding? Like most businesses, you likely recognize the importance of branding for its ability — among other things — to attract customers, communicate your unique benefits and help your business stand out in a crowded marketplace. But branding can also be an expensive endeavor with uncertain… Continue reading »
Developing your startup branding strategy is something that will happen whether you work on it intentionally, or you just let it happen. It is far better to create a brand strategically and proactively rather than proceeding without a plan. Choose your startup name carefully Nothing is more critical to your startup brand than your name.… Continue reading »
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Branding Compass • 615 Congress Street, Suite 201 • Portland, ME 04101 • 207.761.4230
