Category Archives: Personal Branding

The Psychology of Branding – How to Use Psychology to Build a Better Brand

The psychology of branding isn’t a buzz word – it’s the scientific study of how brands can connect to people to leave an impact. 

Read on to learn more about the psychology of brand colors, brand loyalty, and how new and small businesses can use the psychology of branding to get more customers.

How to start your solopreneur brand the right way, right now

Starting your own business takes courage. You have to be ready to stick out your neck and go it on your own. As you start your solopreneur brand, here’s the best way to build your brand, right from the start.

Personal Brand vs. Business Brand on Social Media

As a business owner, social media will probably be an important part of your marketing. As you start to set up your profiles on Instagram, Facebook, LinkedIn or other social media sites you might start to ask yourself whether the profile should be created under your personal brand vs. business brand. There are two questions…  Continue reading »

Good Branding: The Key to Creating Credibility for Your Business

We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.…  Continue reading »

Do Multiple Businesses Need Multiple Brands?

Many small business owners have more than one business. They may be part-time side hustles or split their time between two or more ventures. As the owner of multiple businesses, you must decide if they all run under one brand or if each business needs its distinct brand. There are pros and cons to each…  Continue reading »

Answer These 10 Questions Before You Build Your Brand

Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying…  Continue reading »

Your Headshot Is an Important Part of Your Personal Brand

If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and…  Continue reading »

Five Ways to Get Affordable Branding

While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you…  Continue reading »

How Your Personal Brand Influences Your Business Brand

The idea of personal branding is new and confusing to many people. Some people can more clearly understand the term reputation or personality. These are two important parts of your personal brand. If you are a one-person business owner such as a solopreneur or consultant, it’s likely that your personal brand and business brand are…  Continue reading »

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