Category Archives: Personal Branding
Good Branding: The Key to Creating Credibility for Your Business
We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.… Continue reading »
Do Multiple Businesses Need Multiple Brands?
Many small business owners have more than one business. They may be part-time side hustles or split their time between two or more ventures. As the owner of multiple businesses, you must decide if they all run under one brand or if each business needs its distinct brand. There are pros and cons to each… Continue reading »
Answer These 10 Questions Before You Build Your Brand
Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying… Continue reading »
Your Headshot Is an Important Part of Your Personal Brand
If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and… Continue reading »
Five Ways to Get Affordable Branding
While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you… Continue reading »
How Your Personal Brand Influences Your Business Brand
The idea of personal branding is new and confusing to many people. Some people can more clearly understand the term reputation or personality. These are two important parts of your personal brand. If you are a one-person business owner such as a solopreneur or consultant, it’s likely that your personal brand and business brand are… Continue reading »
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