Category Archives: Marketing

What’s the Difference Between Branding and Marketing?

Although often mentioned interchangeably, branding and marketing are two separate things. Ask around, and you will get various answers regarding the distinction between the two. Some people may even tell you they are the same thing. Knowing the difference between branding and marketing is key to mastering both parts of your business. Branding and marketing…  Continue reading »

Improve the Look of Your Mailchimp Email Templates

Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features…  Continue reading »

Five Ways to Get Affordable Branding

While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you…  Continue reading »

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