While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you… Continue reading »
Branding and marketing are related but distinct processes. Let’s start with two definitions. Branding vs. Marketing Marketing is about creating a demand for your product or service. Marketing builds people’s interest in buying and encourages people to take action and buy. Branding is the image of your company. Some of your brand is created by… Continue reading »
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Branding Compass • 615 Congress Street, Suite 201 • Portland, ME 04101 • 207.761.4230
