Category Archives: Marketing

How to Research Your Ideal Client

Identifying your ideal client is key to the success of your company. There are many pieces of information that you can research to identify these factors. The specific combination of characteristics will act as a compass that will influence all business decisions. The first thing to do is to brainstorm your ideal client. Think about…  Continue reading »

Squarespace vs Wix vs Weebly: Which is best for building your branded website?

Small business owners and startups often use DIY web building tools like Squarespace, Wix, or Weebly to create their first website. This is because websites are crucial to most businesses and nearly every business needs one. Unfortunately, a huge mistake many business owners make is launching a website that doesn’t reflect their brand. No matter…  Continue reading »

What’s the Difference Between Branding and Marketing?

Although often mentioned interchangeably, branding and marketing are two separate things. Knowing the difference between the two is key to mastering both parts of your business. Branding and marketing are both equally crucial to the success of your business. Being strong on both sides will put your company on a path to success. Ask around,…  Continue reading »

Improve the Look of Your Mailchimp Email Templates

Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features…  Continue reading »

Five Ways to Get Affordable Branding

While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you…  Continue reading »

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