Category Archives: Market Positioning
We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.… Continue reading »
Creating a brand that has real value to your business involves looking both inward and outward. Your brand should authentically reflect your unique capabilities and strengths. And it should stand out as distinct and different from your competitors. Think about how you might persuade a potential client of the difference between you and your competitors.… Continue reading »
Many small business owners mistakenly believe all it takes for a prospect to buy is one interaction with their brand. The reality is it takes many more. It takes prospects an average of seven interactions with your brand before they consider buying from you. The most successful brands have the most recognizable visuals and messaging,… Continue reading »
Pricing your products and services can be one of the most challenging aspects of running a business. Price too low and you may leave money on the table, or eventually put yourself out of business. Price too high and you fear that you will lose customers. Most business owners think of pricing as it relates… Continue reading »
If you’re a new business, it’s hard to imagine yourself as the market leader. This is especially true of people starting businesses in well-known, traditional fields such as restaurants, accountants, fitness coaches, and the list goes on. While some startups are launching completely new products or services, most people are starting new businesses in well-understood, mature sectors.… Continue reading »
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