Category Archives: Logo Design

Modern, Vintage, Minimalist: What logo style should you use for your brand?

Before you choose colors, finalize fonts, or pick a logo for your brand, you’ll first need to decide on a high-level approach to your design. Is your brand trendy or a market leader? Is it traditional and trustworthy? Is it innovative and cutting edge? Making this decision will set the tone for logo style and…  Continue reading »

Less is more: Creating the perfect minimalist logo and brand

At its very essence—and when done well—logo and brand design is an exercise in minimalism. Its purpose is to distill all the elements, values, characteristics, and personality of a business down into a few simple, attractive traits that quickly and clearly communicate what that brand stands for. Creating a minimalist brand is much harder than…  Continue reading »

What’s old is new: Creating a vintage logo and brand

When designing a logo or developing a brand, many businesses want it to be modern or even minimalist. While there’s not necessarily anything wrong with that approach, it’s not for every brand. Perhaps your brand represents a specific approach (such as a baker who uses small-batch, old world methods) or wants to capture a different…  Continue reading »

A fresh new look: Creating a modern logo design and brand

“Modern” is the most requested logo trait by businesses and startups who use Branding Compass. They want their image to reflect current tastes, styles, or even values. This is particularly important for businesses that are driven by trends—such as fashion or home goods—or that are constantly innovating—such as technology startups. But modern is much more…  Continue reading »

How to Choose the Best Logo and Business Name: Insights from the BrandZ Top Brands Report

Think of what you’re doing right now. Reading a blog, that perhaps you found via Facebook or Google. Maybe you’re reading it on a phone made by Apple that you have with a wireless company like AT&T or Verizon. Or you’re on a computer running Microsoft that’s connected to internet service provided by Spectrum or…  Continue reading »

Wordmark logos: The hardest working logos in branding

Most, if not all, businesses want a logo, which is understandable. Having a logo for your business is a great way to visually identify your brand. But many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Wordmark logo vs. graphic or…  Continue reading »

How to get the best logo from an online logo maker tool

More than ever, small business owners understand the importance of having a strong brand. And a logo is often considered a critical component of a company’s brand. But many startups and small business owners are also cash-strapped. And every successful business owner trains themselves to look carefully at any business expense and weigh the benefits…  Continue reading »

How to Get the Best Logo Design from Fiverr

If you’re looking for affordable ways to work on your small business branding, you may consider going to Fiverr to get your logo designed. The service is cheap and fast, but understanding how it works will help you get the best logo design from Fiverr. How does Fiverr work? Fiverr provides a whole range of…  Continue reading »

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