Category Archives: Ideal Customers

Define Your Ideal Customer: Demographic and Psychographic Segmentation

The more you can define your ideal customer, the easier it is to attract your ideal customer. Why narrow your ideal customer base? It feels counter intuitive, but the more you focused you are, the greater your chance of business success. It can feel scary to limit our pool of prospects, but the problem is…  Continue reading »

Sectors, Verticals, Niches: Specialization Improves Branding

As you try to figure out your brand position, focusing on specific sectors or industry verticals, or narrowing your niche can help. What do these terms mean, and how can they help you define your business and your brand? Sector or Industry The terms sector or industry are often used interchangeably. They generally mean one…  Continue reading »

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