Category Archives: Ideal Customers
Look Inside and Outside for the Strongest Brand
How to strengthen your brand by connecting your internal vision with external appeal A strong brand reflects the unique qualities of your business and attracts your ideal customers. The most successful brands work from an internal and external point of view. Rather than thinking of your internal and external forces like two sides in a… Continue reading »
Discover Your Ideal Clients, Build Your Customer Profile, and Improve Your Brand
Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Building out an ideal client profile of your best customers is the best way to make your business attractive to more people just like them. Your ideal customer is essential… Continue reading »
Avatars, Personas, and Ideal Clients: What’s the difference?
Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a… Continue reading »
To Improve Your Brand, Answer These 5 Unusual Questions About Your Ideal Client
Understanding your ideal customer is essential for branding and marketing your business. You should know characteristics like their typical age, occupation, location, gender, interests, etc. But, it’s often when you think beyond the standard demographic or psychographic buckets that you start to truly understand how you can build a memorable brand that attracts your best… Continue reading »
Finding Your Ideal Client’s Pains and Gains
When you develop an Ideal Customer Profile for your business, try to figure out the emotional reasons that someone buys from you and determine the common pains they are trying to avoid or gains they are trying to acquire. Common pains Part of human nature is our drive to move away from anything painful. These… Continue reading »
How Many Ideal Client Profiles Should You Have?
Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help… Continue reading »
Should You Have a Broad or Focused Customer Profile?
Finding new customers is part of running a successful business. It’s very common for business owners to cite their biggest struggle as not having enough customers. If you have the goal of increasing your sales and growing your business, you need more customers. With that in mind, you might feel scared to have a narrowly… Continue reading »
Define Your Ideal Customer: Demographic and Psychographic Segmentation
The more you can define your ideal customer, the easier it is to attract your ideal customer. Why narrow your ideal customer base? It feels counter-intuitive, but the more you focused you are, the greater your chance of business success. It can feel scary to limit our pool of prospects, but the problem is that… Continue reading »
Sectors, Verticals, Niches: Specialization Improves Branding
As you try to figure out your brand position, focusing on specific sectors or industry verticals, or narrowing your niche can help. What do these terms mean, and how can they help you define your business and your brand? Sector or Industry The terms sector or industry are often used interchangeably. They generally mean one… Continue reading »
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