Category Archives: Competition
Creating a brand that has real value to your business involves looking both inward and outward. Your brand should authentically reflect your unique capabilities and strengths. And it should stand out as distinct and different from your competitors. Think about how you might persuade a potential client of the difference between you and your competitors.… Continue reading »
Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying… Continue reading »
An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where… Continue reading »
When you launch a business, it’s a good idea to study who your competitors will be. You’ll want to make sure you differentiate yourself in the type of products or services you sell, the way you sell them, and how you brand your business. If there is no clear difference, customers will generally choose the… Continue reading »
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