Category Archives: Competition
An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where… Continue reading »
When you launch a business, it’s a good idea to study who your competitors will be. You’ll want to make sure you differentiate yourself in the type of products or services you sell, the way you sell them, and how you brand your business. If there is no clear difference, customers will generally choose the… Continue reading »
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