Category Archives: Branding

Color Theory: Blue as a Branding Color

Understand the color theory of blue to make the right choice for your branding and marketing If you are considering blue as a primary color for your brand, it’s a good idea to understand the color theory of blue and cultural references that are associated with it and the nuances between different shades of blue.…  Continue reading »

Color Theory: Green as a Branding Color

Is green a good choice for your logo, branding or marketing? To find the answers, it’s important to first understand the color theory of green, its different shades and the emotional connections associated with them. We connect colors to all different types of experiences — where the color is found in nature, societal usage of…  Continue reading »

Color Theory: Yellow as a Branding Color

Understand the color theory of yellow to make the right choice for your branding and marketing If you are considering yellow as a primary color for your brand, it’s a good idea to understand the color theory of yellow and cultural references that are associated with it. It’s hard to have an all-yellow identity. Yellow…  Continue reading »

Color Theory: Orange as a Branding Color

Understand the color theory of orange to make the right choice for your branding and marketing If you are considering orange as a primary color for your brand, it’s a good idea to understand the color theory of orange and associations of the color. Unlike blue, which is universally liked and feels trusted and safe,…  Continue reading »

Color Theory: Pink as a Branding Color

Is pink the right choice for your branding and marketing? If you are considering pink as a primary color for your brand, it’s important to know the color theory of pink and cultural references that are associated with it. The color psychology of pink suggests a female-focused product or service Pink has a strong connection…  Continue reading »

Color Theory: Red as a Branding Color

Is red the right choice for your branding and marketing? If you are considering red as a primary color for your brand, it’s a good idea to understand the color theory of red. What are the psychology and cultural references that are associated with red and the nuances between different shades of red? Color psychology:…  Continue reading »

Test a logo and the effectiveness of your branding

Why test a logo and the effectiveness of your branding? Like most businesses, you likely recognize the importance of branding for its ability — among other things — to attract customers, communicate your unique benefits and help your business stand out in a crowded marketplace. But branding can also be an expensive endeavor with uncertain…  Continue reading »

13 Definitions of Brand and Branding

One of the reasons that learning about branding is so confusing is because people use the words “brand” and “branding” to mean so many different things. Below I’ve listed 13 different definitions of either brand or branding and I think they are all valid definitions. I sincerely believe the best way to learn about anything…  Continue reading »

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