Category Archives: Branding

Templates: The Good, Bad, and (Sometimes Very) Ugly

When you pick a stock theme or website template you could be making a big mistake in terms of your company’s branding. Read this post to learn why. We’re living in a DIY world, and many small business owners, especially new ones, start with one template to create their website, add another for their email…  Continue reading »

5 Tips for Working with Fonts

5 Tips for working with type and fonts to make your brand look professional Most small business owners find themselves creating their own social media posts, proposals, sales presentations, reports and more. If you don’t have the time or the money to have a designer create everything, here are a few tips to choose fonts…  Continue reading »

Why is brand consistency important for a new business?

One of the top pieces of advice people give new businesses is “consistency”. Consistency isn’t just important in the products and services you provide. Brand consistency can help build brand recognition that brings in a steady stream of customers. So why is brand consistency important for a new business? Read on to learn why, as…  Continue reading »

4 Overlooked Places to Build Brand Identity

As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook,…  Continue reading »

5 Tips for Naming Your Business

As any founder knows, your new business is your baby. And one of the duties of every parent is to name their child. But there’s a lot more to naming your business than just coming up with a name you like. A good name will reinforce your brand and support what you want to do…  Continue reading »

How to Keep Your Brand Looking Fresh

In a world where trends come and go faster than you can say “Branding Compass,” it’s more important than ever to maintain a timeless branding strategy that keeps your business relevant and engaging. Updating your branding can be essential to staying competitive and building customer loyalty. Understanding the importance of timeless branding and how you…  Continue reading »

Building your brand and your business

Many entrepreneurs face the same obstacles at the start of their journey. They need help with how to present their company and how best to explain their benefits and messaging to their target audience.  Many entrepreneurs go through the same journey on their way to consistent business branding.  It’s helpful to think about this journey…  Continue reading »

When to invest in branding based on business type

Congratulations, you’re finally getting your small business launched! A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting? The answer, like so many things in life, is it depends. Different types of businesses…  Continue reading »

How brand perception influences pricing

A key consideration as you create your brand (or rebrand your company) is your brand perception. The way your brand is viewed is the key to you being able to charge what you want for your services. How much would you pay for a hamburger? Restaurants provide an easy way to understand how brand perception…  Continue reading »

Do Multiple Businesses Need Multiple Brands?

Many small business owners have more than one business. They may be part-time side hustles or split their time between two or more ventures. As the owner of multiple businesses, you must decide if they all run under one brand or if each business needs its distinct brand. There are pros and cons to each…  Continue reading »

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