Category Archives: Branding

How Many Ideal Client Profiles Should You Have?

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help…  Continue reading »

A Complete Guide to Finding and Using Your Brand Voice

The majority of the way your brand communicates is through your words. These words may be written—on your website or in social media posts; or verbal—when you interact with customers or prospects in person or on the phone. What you say and how you say it has a significant impact on how your brand is…  Continue reading »

How to Research Your Ideal Client

Identifying your ideal client is key to the success of your company. There are many pieces of information that you can research to identify these factors. The specific combination of characteristics will act as a compass that will influence all business decisions. The first thing to do is to brainstorm your ideal client. Think about…  Continue reading »

Tailor Brands vs Branding Compass

If you have a new business that needs branding, you may be reviewing online options for developing your logo and other elements of your brand. Two online services to consider are Tailor Brands and Branding Compass. Let’s look at how the two compare and which will be better, based on your skills and needs. Tailor…  Continue reading »

Squarespace vs Wix vs Weebly: Which is best for building your branded website?

Small business owners and startups often use DIY web building tools like Squarespace, Wix, or Weebly to create their first website. This is because websites are crucial to most businesses and nearly every business needs one. Unfortunately, a huge mistake many business owners make is launching a website that doesn’t reflect their brand. No matter…  Continue reading »

How (and why) to Custom Brand your E-newsletter

How to design the best e-newsletter template As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails. Wondering how to make a branded newsletter in Mailchimp? Read a detailed…  Continue reading »

Five Ways to Get Affordable Branding

While starting your own business takes a great deal of effort, the work isn’t done once you launch your product or service. You need to get the word out about it. You need to communicate how your business is different and better than the competition. You need to attract and retain customers. This means you…  Continue reading »

How to Choose the Best Logo and Business Name: Insights from the BrandZ Top Brands Report

Think of what you’re doing right now. Reading a blog, that perhaps you found via Facebook or Google. Maybe you’re reading it on a phone made by Apple that you have with a wireless company like AT&T or Verizon. Or you’re on a computer running Microsoft that’s connected to internet service provided by Spectrum or…  Continue reading »

Avoid these 5 mistakes when choosing brand colors

Color is a key part of your visual identity and deciding on the best colors for your logo and branding can be tricky. Avoid making these common mistakes when you are choosing brand colors. 1. Choosing a color only because you like it “What color do you like?” This is the worst question to start…  Continue reading »

How many colors should a brand have?

Most companies have one or two “corporate colors” in their brand palette. Most commonly, these key colors match the colors in the company logo. But many brands may introduce secondary or additional colors into their marketing and branding. How many colors should a brand have? Limit your colors to maximize your brand impact Choosing only…  Continue reading »

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