Category Archives: Branding

Definition of Brand and Branding

One of the reasons that branding is so confusing is that people use the words ‘brand’ to mean so many different things. Here are four ways the word brand is used and a definition for branding. ‘Brand’ is a substitute word for company, product, or business name The word brand is sometimes used interchangeably with…  Continue reading »

Save Time and Money on Marketing When You Invest in Your Brand First

Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

How to Review Your Competition to Build a Better Brand

An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where…  Continue reading »

A Branding Checklist of 10 Critical Items For Your New Business

Congratulations! You’ve made the exciting decision to start your own business. Building your business and creating the brand that represents your business can sometimes feel like a chicken-and-egg scenario. What comes first? Here are 10 critical items to start thinking about for your brand when you launch your business: 1. Figure out your business name…  Continue reading »

Get The Most Out Of Your Branding Compass Workbook

Why do we ask you so many questions? Award-winning designers have built branding Compass with years of experience in branding. We need to know about your business before recommending the best fonts, colors, or visuals for your brand. So please stick with us while we get all the essential details. Logos created by the top…  Continue reading »

What Makes Your Business (and Brand) Unique?

Your brand should bring to mind the most distinct and memorable things about your business, product, or service. For example, imagine you have developed a new line of popsicles. If you describe your popsicles as delicious, it’s not going to be very memorable. Most likely, all the frozen treats out there are delicious (at least…  Continue reading »

How Many Ideal Client Profiles Should You Have?

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help…  Continue reading »

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