Category Archives: Branding

How to Choose the Best Logo and Business Name: Insights from the BrandZ Top Brands Report

Think of what you’re doing right now. Reading a blog, that perhaps you found via Facebook or Google. Maybe you’re reading it on a phone made by Apple that you have with a wireless company like AT&T or Verizon. Or you’re on a computer running Microsoft that’s connected to internet service provided by Spectrum or…  Continue reading »

Avoid these 5 mistakes when choosing brand colors

Color is a key part of your visual identity and deciding on the best colors for your logo and branding can be tricky. Avoid making these common mistakes when you are choosing brand colors. 1. Choosing a color only because you like it “What color do you like?” This is the worst question to start…  Continue reading »

How many colors should a brand have?

Most companies have one or two “corporate colors” in their brand palette. Most commonly, these key colors match the colors in the company logo. But many brands may introduce secondary or additional colors into their marketing and branding. How many colors should a brand have? Limit your colors to maximize your brand impact Choosing only…  Continue reading »

What’s the best color for your logo? Use color psychology to find out

Color is a critical component of creating your brand identity. Research shows that 62‐90% percent of people’s assessment of products is based on color alone. With these staggering statistics, it’s important to consider color psychology when choosing colors for your logo and branding. Color is memorable. Think about the red NetFlix envelopes that used to…  Continue reading »

Color Theory: Black as a Branding Color

Understand the color theory of black to make the right choice for your branding and marketing If you are considering black as a primary color for your brand, it’s a good idea to understand the color theory of black and cultural references that are associated with it. Many companies have a black and white version…  Continue reading »

Color Theory: Purple as a Branding Color

Is purple the right choice for your branding and marketing? Understand the color theory of purple to find out. If you are considering purple as a primary color for your brand, it’s a good idea to understand the color theory of purple and cultural references that are associated with it. Color psychology: Purple is associated…  Continue reading »

Color Theory: Blue as a Branding Color

Understand the color theory of blue to make the right choice for your branding and marketing If you are considering blue as a primary color for your brand, it’s a good idea to understand the color theory of blue and cultural references that are associated with it and the nuances between different shades of blue.…  Continue reading »

Color Theory: Green as a Branding Color

Is green a good choice for your logo, branding or marketing? To find the answers, it’s important to first understand the color theory of green, its different shades and the emotional connections associated with them. We connect colors to all different types of experiences — where the color is found in nature, societal usage of…  Continue reading »

Color Theory: Yellow as a Branding Color

Understand the color theory of yellow to make the right choice for your branding and marketing If you are considering yellow as a primary color for your brand, it’s a good idea to understand the color theory of yellow and cultural references that are associated with it. It’s hard to have an all-yellow identity. Yellow…  Continue reading »

Color Theory: Orange as a Branding Color

Understand the color theory of orange to make the right choice for your branding and marketing If you are considering orange as a primary color for your brand, it’s a good idea to understand the color theory of orange and associations of the color. Unlike blue, which is universally liked and feels trusted and safe,…  Continue reading »

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