Category Archives: Branding

How Consistent Branding Boosts Your Sales And Marketing

Many small business owners mistakenly believe all it takes for a prospect to buy is one interaction with their brand. The reality is it takes many more. It takes prospects an average of seven interactions with your brand before they consider buying from you. The most successful brands have the most recognizable visuals and messaging,…  Continue reading »

Answer These 10 Questions Before You Build Your Brand

Until you can answer these ten questions, you’re not ready to start working on your brand. When you work on those items too soon, you either waste money on off-target designs or get frustrated because you don’t have enough details and information to work on them. So put away the swatch book and stop trying…  Continue reading »

Look Inside and Outside for the Strongest Brand

How to strengthen your brand by connecting your internal vision with external appeal A strong brand reflects the unique qualities of your business and attracts your ideal customers. The most successful brands work from an internal and external point of view. Rather than thinking of your internal and external forces like two sides in a…  Continue reading »

Your Headshot Is an Important Part of Your Personal Brand

If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and…  Continue reading »

Is Branding the Same as Marketing?

Many people talk about branding and marketing in the same breath, like they are the same thing. Branding and marketing are related, but they are distinct.  Branding vs. marketing Imagine coming up with the idea for a business. You research what people want and see what competitors are currently offering. Then you figure out a…  Continue reading »

Definition of Brand and Branding

One of the reasons that branding is so confusing is that people use the words ‘brand’ to mean so many different things. Here are four ways the word brand is used and a definition for branding. ‘Brand’ is a substitute word for company, product, or business name The word brand is sometimes used interchangeably with…  Continue reading »

Save Time and Money on Marketing When You Invest in Your Brand First

Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

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