How (and why) to Custom Brand your E-newsletter
How to design the best e-newsletter template
As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails.
Wondering how to make a branded newsletter in Mailchimp? Read a detailed description of how to choose the right template and then use the colors, fonts and visuals that match your brand identity.
Video Highlights & Transcription:
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I want to talk with you about e-newsletters and specifically about the importance of maintaining your brand in your e-newsletter.
E-newsletters are reminders of your brand
You need to remember that an e-newsletter is always a follow up to some other interaction that someone has with your company. They may have bought something from you in-person or visited your website. They may be a customer already or just a prospect. But the goal with a newsletter is to reinforce and continue to build trust and likability with your brand. This is why consistency is so important.
For years, research has suggested that it takes an average of 8 touch points for someone to know, like and trust your brand. But as our attention spans decrease and the visual and communication noise increases around us, this number is climbing. So, make sure that your brand quickly registers with the reader of your email.
For this reason, I strongly suggest that you do not use a pre-designed themes. You need to go in and customize the colors and fonts and pull in your own graphics that match your visual identity.
Custom brand your e-newsletter in Mailchimp
If you’re using MailChimp, which is a great platform to send these types of emails, I written a blog that will help you set up emails to using the MailChimp templates to match your brand standards.
The problem is if you don’t know what fonts or colors are the best ones for your brand—or if you haven’t developed any standards— then every email that you try to format you’re starting from scratch. So before you start using any email marketing platform—and it doesn’t have to be MailChimp, it could Constant Contact or a marketing automation platform like HubSpot—you need to have defined your visual standards. You need to have already figured out which colors, visuals and fonts represent your brand traits.
How to find the best colors and fonts for your branding and marketing
Once you know those details, you can use any platform go right to their DIY tool and choose all the colors and fonts to match your standards. You can import your photographs or other imagery that are already styled match your visual identity.
If you don’t know what fonts, colors of visuals would be the best choice for your branding, let Branding Compass guide you.
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