Branding Blog

Tips for Creating Eye-Catching Photography for Your Brand

Anyone trying to market their business knows that they need images. Images for your website. Images for social media. Images for marketing materials. Having high-quality, eye-catching images create critical first impressions for your brand. After selecting good photographs, you’ll want to think about how to customize them and place them. Start with the basic rules…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

Three ways to use your Unique Value Proposition on your website

When someone arrives at your website, they should quickly understand what your business does and the benefit of your product or service. The first words they read (along with your images) must make what you are selling clear and be appealing to prospective customers. A great place to start is to develop a Unique Value…  Continue reading »

The Best Places to Get Free (or Low Cost) Images for Your Brand

Images can portray a feeling and get a message across in just a few seconds. You may need images for your website, social media posts, printed brochures, or packaging. Most small businesses and startups don’t have a huge budget to hire a photographer or pay for expensive stock images. We’ve put together a list of…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

Find the Right Words for Your Marketing with Branding Compass

Words are essential to all of your marketing. No matter how you plan to let people know about your business, you’ll need to learn to write or speak effectively. Every type of marketing relies on words—headlines, scripts, presentations, captions, hashtags, and every other kind of written copy or spoken word. Finding the right words starts…  Continue reading »

Words: The Most Important Part of Your Brand

When you think about branding your new company, the first thing that probably comes to mind is how it will look. Your logo, your colors, the typography, and the images. While visual elements are an essential part of your brand, the words that you use are more critical to get right. Especially at the start.…  Continue reading »

How to Review Your Competition to Build a Better Brand

An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where…  Continue reading »

Get The Most Out Of Your Branding Compass Workbook

Why do we ask you so many questions? Award-winning designers have built branding Compass with years of experience in branding. We need to know about your business before recommending the best fonts, colors, or visuals for your brand. So please stick with us while we get all the essential details. Logos created by the top…  Continue reading »

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