Why Jeff Bezos is Wrong About Branding
Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about… Continue reading »
Find the Right Words for Your Marketing with Branding Compass
Words are essential to all of your marketing. No matter how you plan to let people know about your business, you’ll need to learn to write or speak effectively. The copy on your website is key to making prospects understand what you’re selling and picture the benefits of your product or service. While your website… Continue reading »
Words: The Most Important Part of Your Brand
When you think about branding your new company, the first thing that probably comes to mind is how it will look. Your logo, your colors, the typography, and the images. While visual elements are an essential part of your brand, the words that you use are more critical to get right. Especially at the start.… Continue reading »
How to Review Your Competition to Build a Better Brand
An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where… Continue reading »
A Branding Checklist of 10 Critical Items For Your New Business
Congratulations! You’ve made the exciting decision to start your own business. Building your business and creating the brand that represents your business can sometimes feel like a chicken-and-egg scenario. What comes first? Here are 10 critical items to start thinking about for your brand when you launch your business: 1. Figure out your business name… Continue reading »
Get The Most Out Of Your Branding Compass Workbook
Why do we ask you so many questions? Award-winning designers have built branding Compass with years of experience in branding. We need to know about your business before recommending the best fonts, colors, or visuals for your brand. So please stick with us while we get all the essential details. Logos created by the top… Continue reading »
What Makes Your Business (and Brand) Unique?
Your brand should bring to mind the most distinct and memorable things about your business, product, or service. For example, imagine you have developed a new line of popsicles. If you describe your popsicles as delicious, it’s not going to be very memorable. Most likely, all the frozen treats out there are delicious (at least… Continue reading »
Discover Your Ideal Clients, Build Your Customer Profile, and Improve Your Brand
Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Building out an ideal client profile of your best customers is the best way to make your business attractive to more people just like them. Your ideal customer is essential… Continue reading »
Avatars, Personas, and Ideal Clients: What’s the difference?
Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a… Continue reading »
To Improve Your Brand, Answer These 5 Unusual Questions About Your Ideal Client
Understanding your ideal customer is essential for branding and marketing your business. You should know characteristics like their typical age, occupation, location, gender, interests, etc. But, it’s often when you think beyond the standard demographic or psychographic buckets that you start to truly understand how you can build a memorable brand that attracts your best… Continue reading »
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