Branding Blog

Squarespace vs Wix vs Weebly: Which is best for building your branded website?

Small business owners and startups often use DIY web building tools like Squarespace, Wix, or Weebly to create their first website. This is because websites are crucial to most businesses and nearly every business needs one. Unfortunately, a huge mistake many business owners make is launching a website that doesn’t reflect their brand. No matter…  Continue reading »

How to design a Weebly website to build your brand

Weebly is a low-cost DIY website building tool. If you’re a new business owner, this drag-and-drop tool makes it easy to build your own website or online store. By choosing the right setup and then using their editing tools, your Weebly site can be customized to fit your company’s needs and your brand style. Weebly…  Continue reading »

A Brand New Branding Compass

We are excited to announce big upgrades to the Branding Compass platform! Better UI: We’ve improved the user interface making the workbook easier to complete, even on your phone. Faster: You can get initial recommendations on fonts, colors, and visuals in as little as ten minutes. Better picture of your ideal client: Easily create a…  Continue reading »

Create a Wix site that builds your brand

Your website is one of the most visible representations of your brand. Many new business owners turn to Wix as a DIY tool to create their own website. A great small business website reflects your visual style by using the right colors, fonts, and imagery. It also conveys the right message about your benefits so…  Continue reading »

What’s the Difference Between Branding and Marketing?

Although often mentioned interchangeably, branding and marketing are two separate things. Knowing the difference between the two is key to mastering both parts of your business. Branding and marketing are both equally crucial to the success of your business. Being strong on both sides will put your company on a path to success. Ask around,…  Continue reading »

How (and why) to Custom Brand your E-newsletter

How to design the best e-newsletter template As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails. Wondering how to make a branded newsletter in Mailchimp? Read a detailed…  Continue reading »

Improve the Look of Your Mailchimp Email Templates

Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features…  Continue reading »

The best Squarespace web design reflects your branding

One of the most important parts of your business’s brand is your website. If you run an e-commerce business, online course, or blog, your website is your business. Even if you have a retail store, professional service business, or are a consultant or coach, your website is likely one of the most visible parts of…  Continue reading »

Modern, Vintage, Minimalist: What logo style should you use for your brand?

Before you choose colors, finalize fonts, or pick a logo for your brand, you’ll first need to decide on a high-level approach to your design. Is your brand trendy or a market leader? Is it traditional and trustworthy? Is it innovative and cutting edge? Making this decision will set the tone for logo style and…  Continue reading »

Less is more: Creating the perfect minimalist logo and brand

At its very essence—and when done well—logo and brand design is an exercise in minimalism. Its purpose is to distill all the elements, values, characteristics, and personality of a business down into a few simple, attractive traits that quickly and clearly communicate what that brand stands for. Creating a minimalist brand is much harder than…  Continue reading »

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