Branding Blog
4 Overlooked Places to Build Brand Identity
As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook,… Continue reading »
5 Tips for Naming Your Business
As any founder knows, your new business is your baby. And one of the duties of every parent is to name their child. But there’s a lot more to naming your business than just coming up with a name you like. A good name will reinforce your brand and support what you want to do… Continue reading »
Business Cards Dos & Don’ts for Business Owners
Business cards are still an important marketing tool for small businesses and entrepreneurs. Sure, the world has changed, but many people like to have something tangible to hold onto when they’re introduced to someone new, and personal and local connections are often the easiest way to get a business started. When you launch your business,… Continue reading »
How to Keep Your Brand Looking Fresh
In a world where trends come and go faster than you can say “Branding Compass,” it’s more important than ever to maintain a timeless branding strategy that keeps your business relevant and engaging. Updating your branding can be essential to staying competitive and building customer loyalty. Understanding the importance of timeless branding and how you… Continue reading »
Building your brand and your business
Many entrepreneurs face the same obstacles at the start of their journey. They need help with how to present their company and how best to explain their benefits and messaging to their target audience. Many entrepreneurs go through the same journey on their way to consistent business branding. It’s helpful to think about this journey… Continue reading »
When to invest in branding based on business type
Congratulations, you’re finally getting your small business launched! A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting? The answer, like so many things in life, is it depends. Different types of businesses… Continue reading »
How brand perception influences pricing
A key consideration as you create your brand (or rebrand your company) is your brand perception. The way your brand is viewed is the key to you being able to charge what you want for your services. How much would you pay for a hamburger? Restaurants provide an easy way to understand how brand perception… Continue reading »
Do Multiple Businesses Need Multiple Brands?
Many small business owners have more than one business. They may be part-time side hustles or split their time between two or more ventures. As the owner of multiple businesses, you must decide if they all run under one brand or if each business needs its distinct brand. There are pros and cons to each… Continue reading »
How To Use Canva to Create Consistent Branding
Why consistency is vital to your branding While “branding” can be defined in many ways, it comes down to the message conveyed to customers when they hear your name. It’s how customers know what to expect from your products and services. This is why it’s vital that the visual representation of your branding remains consistent.… Continue reading »
Glossary of Branding Terms
Avatar A name created for your Ideal Client. Brand The entire tangible and intangible experience of your product or company is condensed into something recognizable. Read more about the Definition of Brand and Branding and 13 Definitions of Brand and Branding. Branding Actively creating a unified story and visuals to represent your product or service.… Continue reading »
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