Branding Blog

What’s your brand’s voice?

When we think of an individual’s voice, we tend to think in terms of the physical qualities of its sound. Is it deep or high pitched? Fast or slow? Is there a particular accent present?  But a brand’s voice is much different, and it often plays a large role in how your audience perceives and…  Continue reading »

5 Ways to Develop your Brand Voice

When building a brand, most people tend to focus on how it looks — logo, font, colors, photography, and other assorted design features. Equally important, however, is defining how your brand sounds. Many of your marketing efforts will likely rely on written words — emails, social media posts, a website — so taking time to…  Continue reading »

Tailor Brands vs Branding Compass

If you have a new business that needs branding, you may be reviewing online options for developing your logo and other elements of your brand. Two online services to consider are Tailor Brands and Branding Compass. Let’s look at how the two compare and which will be better, based on your skills and needs. Tailor…  Continue reading »

Squarespace vs Wix vs Weebly: Which is best for building your branded website?

Small business owners and startups often use DIY web building tools like Squarespace, Wix, or Weebly to create their first website. This is because websites are crucial to most businesses and nearly every business needs one. Unfortunately, a huge mistake many business owners make is launching a website that doesn’t reflect their brand. No matter…  Continue reading »

How to design a Weebly website to build your brand

Weebly is a low-cost DIY website building tool. If you’re a new business owner, this drag-and-drop tool makes it easy to build your own website or online store. By choosing the right setup and then using their editing tools, your Weebly site can be customized to fit your company’s needs and your brand style. Weebly…  Continue reading »

A Brand New Branding Compass

We are excited to announce big upgrades to the Branding Compass platform! Better UI: We’ve improved the user interface making the workbook easier to complete, even on your phone. Faster: You can get initial recommendations on fonts, colors, and visuals in as little as ten minutes. Better picture of your ideal client: Easily create a…  Continue reading »

Create a Wix site that builds your brand

Your website is one of the most visible representations of your brand. Many new business owners turn to Wix as a DIY tool to create their own website. A great small business website reflects your visual style by using the right colors, fonts, and imagery. It also conveys the right message about your benefits so…  Continue reading »

What’s the difference between branding and marketing?

Although often mentioned interchangeably, branding and marketing are two separate things. Knowing the difference between the two is key to mastering both parts of your business. Branding and marketing are both equally important to the success of your business. Being strong on both sides will put your company on a path to success. Ask around,…  Continue reading »

How (and why) to Custom Brand your E-newsletter

How to design the best e-newsletter template As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails. Wondering how to make a branded newsletter in Mailchimp? Read a detailed…  Continue reading »

Improve the Look of Your Mailchimp Email Templates

Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features…  Continue reading »

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