Branding Blog

Definition of Brand and Branding

One of the reasons that branding is so confusing is that people use the words ‘brand’ to mean so many different things. Here are four ways the word brand is used and a definition for branding. ‘Brand’ is a substitute word for company, product, or business name The word brand is sometimes used interchangeably with…  Continue reading »

Save Time and Money on Marketing When You Invest in Your Brand First

Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your…  Continue reading »

Tips for Creating Eye-Catching Photography for Your Brand

Anyone trying to market their business knows that they need images. Images for your website. Images for social media. Images for marketing materials. Having high-quality, eye-catching images create critical first impressions for your brand. After selecting good photographs, you’ll want to think about how to customize them and place them. Start with the basic rules…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

Three ways to use your Unique Value Proposition on your website

When someone arrives at your website, they should quickly understand what your business does and the benefit of your product or service. The first words they read (along with your images) must make what you are selling clear and be appealing to prospective customers. A great place to start is to develop a Unique Value…  Continue reading »

The Best Places to Get Free (or Low Cost) Images for Your Brand

Images can portray a feeling and get a message across in just a few seconds. You may need images for your website, social media posts, printed brochures, or packaging. Most small businesses and startups don’t have a huge budget to hire a photographer or pay for expensive stock images. We’ve put together a list of…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

Find the Right Words for Your Marketing with Branding Compass

Words are essential to all of your marketing. No matter how you plan to let people know about your business, you’ll need to learn to write or speak effectively. The copy on your website is key to making prospects understand what you’re selling and picture the benefits of your product or service. While your website…  Continue reading »

Words: The Most Important Part of Your Brand

When you think about branding your new company, the first thing that probably comes to mind is how it will look. Your logo, your colors, the typography, and the images. While visual elements are an essential part of your brand, the words that you use are more critical to get right. Especially at the start.…  Continue reading »

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