Branding Blog

7 Must-Haves for Your Small Biz Website

Your website is critical to your business and your brand. Nearly every prospective customer or client will spend time on your website before buying from you or using your services. Studies show that 85% of customers check a business online before making a purchase. Here’s everything your small business website needs: 1. Identify your business…  Continue reading »

3 Most Common Mistakes with Small Business Websites

As a small business owner, your website is one of the most important parts of your brand and of your marketing efforts. Even if you don’t make sales directly on your site, even if you get most of your work from referrals and networking, nearly every prospective customer or client will look you up online…  Continue reading »

Good Branding: The Key to Creating Credibility for Your Business

We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.…  Continue reading »

Should I Use My Name for My Business?

Many businesses are named after the founder. If you’re starting your own business you may be deciding whether or not your name should be part of your business name or even your complete business name. Examples of using your personal name in a business name  One way to use your name is in place of…  Continue reading »

Templates: The Good, Bad, and (Sometimes Very) Ugly

When you pick a stock theme or website template you could be making a big mistake in terms of your company’s branding. Read this post to learn why. We’re living in a DIY world, and many small business owners, especially new ones, start with one template to create their website, add another for their email…  Continue reading »

5 Tips for Working with Fonts

5 Tips for working with type and fonts to make your brand look professional Most small business owners find themselves creating their own social media posts, proposals, sales presentations, reports and more. If you don’t have the time or the money to have a designer create everything, here are a few tips to choose fonts…  Continue reading »

How Understanding Your Competition Can Help You Create a More Valuable Brand

Creating a brand that has real value to your business involves looking both inward and outward. Your brand should authentically reflect your unique capabilities and strengths. And it should stand out as distinct and different from your competitors. Think about how you might persuade a potential client of the difference between you and your competitors.…  Continue reading »

Why Consistency Is So Important to Branding

You’ve probably heard it before, but in case you haven’t: the most effective branding is consistent branding. What does brand consistency mean? Brand consistency is maintaining a consistent image, look and feel across all aspects of your brand. When establishing your brand, it’s important to start with a clear idea of what you want people…  Continue reading »

4 Overlooked Places to Build Brand Identity

As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook,…  Continue reading »

5 Tips for Naming Your Business

As any founder knows, your new business is your baby. And one of the duties of every parent is to name their child. But there’s a lot more to naming your business than just coming up with a name you like. A good name will reinforce your brand and support what you want to do…  Continue reading »

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