Branding Blog

Discover Your Ideal Clients, Build Your Customer Profile, and Improve Your Brand

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Building out an ideal client profile of your best customers is the best way to make your business attractive to more people just like them. Your ideal customer is essential…  Continue reading »

Avatars, Personas, and Ideal Clients: What’s the difference?

Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a…  Continue reading »

To Improve Your Brand, Answer These 5 Unusual Questions About Your Ideal Client

Understanding your ideal customer is essential for branding and marketing your business. You should know characteristics like their typical age, occupation, location, gender, interests, etc. But, it’s often when you think beyond the standard demographic or psychographic buckets that you start to truly understand how you can build a memorable brand that attracts your best…  Continue reading »

Finding Your Ideal Client’s Pains and Gains

When you develop an Ideal Customer Profile for your business, try to figure out the emotional reasons that someone buys from you and determine the common pains they are trying to avoid or gains they are trying to acquire. Common pains Part of human nature is our drive to move away from anything painful. These…  Continue reading »

How Many Ideal Client Profiles Should You Have?

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help…  Continue reading »

Should You Have a Broad or Focused Customer Profile?

Finding new customers is part of running a successful business. It’s very common for business owners to cite their biggest struggle as not having enough customers. If you have the goal of increasing your sales and growing your business, you need more customers. With that in mind, you might feel scared to have a narrowly…  Continue reading »

How to Research Your Ideal Client

Identifying your ideal client is key to the success of your company. There are many pieces of information that you can research to identify these factors. The specific combination of characteristics will act as a compass that will influence all business decisions. The first thing to do is to brainstorm your ideal client. Think about…  Continue reading »

A Complete Guide to Finding and Using Your Brand Voice

The majority of the way your brand communicates is through your words. These words may be written—on your website or in social media posts; or verbal—when you interact with customers or prospects in person or on the phone. What you say and how you say it has a significant impact on how your brand is…  Continue reading »

Personal Voice or Corporate Voice: Which Should You Use to Market Yourself?

Every time you write something on behalf of your business—it could be the copy on your website, a social media post, or even an estimate—you are developing the voice of your brand. The words you use, the style of your writing, and what subjects you talk about are all part of your voice. What are…  Continue reading »

How Your Words and Tone Affect Your Brand Image (Video)

Have you ever thought about how your words and tone can affect your brand image? Most people understand how their logo and other visual elements help people create a picture of the type of product or service they’re offering. But what you say and how you say it is another crucial part of building your…  Continue reading »

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