Discover Your Ideal Clients, Build Your Customer Profile, and Improve Your Brand

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Building out an ideal client profile of your best customers is the best way to make your business attractive to more people just like them. Your ideal customer is essential…  Continue reading »

Avatars, Personas, and Ideal Clients: What’s the difference?

Three standard industry terms you may have heard are ideal clients, buyer personas, and customer avatars. While each one has a slightly different definition, all three terms are used to answer the same question. Who is my perfect customer? Understanding who is your perfect customer will help you build a more successful business, create a…  Continue reading »

How Many Ideal Client Profiles Should You Have?

Understanding who is most likely to buy from you is essential in establishing your brand, creating an effective marketing strategy, and building a successful business. Your ideal customer or client is a person who is eager and ready to buy from you right now. They recognize the problem that your product is trying to help…  Continue reading »

A Complete Guide to Finding and Using Your Brand Voice

The majority of the way your brand communicates is through your words. These words may be written—on your website or in social media posts; or verbal—when you interact with customers or prospects in person or on the phone. What you say and how you say it has a significant impact on how your brand is…  Continue reading »

How to Research Your Ideal Client

Identifying your ideal client is key to the success of your company. There are many pieces of information that you can research to identify these factors. The specific combination of characteristics will act as a compass that will influence all business decisions. The first thing to do is to brainstorm your ideal client. Think about…  Continue reading »

What’s your brand’s voice?

When we think of an individual’s voice, we tend to think in terms of the physical qualities of its sound. Is it deep or high pitched? Fast or slow? Is there a particular accent present?  But a brand’s voice is much different, and it often plays a large role in how your audience perceives and…  Continue reading »

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