Personal Voice or Corporate Voice: Which Should You Use to Market Yourself?
Every time you write something on behalf of your business—it could be the copy on your website, a social media post, or even an estimate—you are developing the voice of your brand. The words you use, the style of your writing, and what subjects you talk about are all part of your voice. What are… Continue reading »
How Your Words and Tone Affect Your Brand Image (Video)
Have you ever thought about how your words and tone can affect your brand image? Most people understand how their logo and other visual elements help people create a picture of the type of product or service they’re offering. But what you say and how you say it is another crucial part of building your… Continue reading »
5 Ways to Develop your Brand Voice
When building a brand, most people tend to focus on how it looks — logo, font, colors, photography, and other assorted design features. Equally important, however, is defining how your brand sounds. Many of your marketing efforts will likely rely on written words — emails, social media posts, a website — so taking time to… Continue reading »
Tailor Brands vs Branding Compass
If you have a new business that needs branding, you may be reviewing online options for developing your logo and other elements of your brand. Two online services to consider are Tailor Brands and Branding Compass. Let’s look at how the two compare and which will be better, based on your skills and needs. Tailor… Continue reading »
Squarespace vs Wix vs Weebly: Which is best for building your branded website?
Small business owners and startups often use DIY web building tools like Squarespace, Wix, or Weebly to create their first website. This is because websites are crucial to most businesses and nearly every business needs one. Unfortunately, a huge mistake many business owners make is launching a website that doesn’t reflect their brand. No matter… Continue reading »
How to design a Weebly website to build your brand
Weebly is a low-cost DIY website building tool. If you’re a new business owner, this drag-and-drop tool makes it easy to build your own website or online store. By choosing the right setup and then using their editing tools, your Weebly site can be customized to fit your company’s needs and your brand style. Weebly… Continue reading »
Create a Wix site that builds your brand
Your website is one of the most visible representations of your brand. Many new business owners turn to Wix as a DIY tool to create their own website. A great small business website reflects your visual style by using the right colors, fonts, and imagery. It also conveys the right message about your benefits so… Continue reading »
What’s the Difference Between Branding and Marketing?
Although often mentioned interchangeably, branding and marketing are two separate things. Ask around, and you will get various answers regarding the distinction between the two. Some people may even tell you they are the same thing. Knowing the difference between branding and marketing is key to mastering both parts of your business. Branding and marketing… Continue reading »
How (and why) to Custom Brand your E-newsletter
How to design the best e-newsletter template As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails. Wondering how to make a branded newsletter in Mailchimp? Read a detailed… Continue reading »
Improve the Look of Your Mailchimp Email Templates
Mailchimp is a popular, easy-to-use marketing platform best known for helping users create and deliver e-newsletters and email campaigns. Recently, Mailchimp has expanded its capabilities to become a full marketing automation tool. In addition to sending mass emails, you can now build your website, create landing pages, or send promotional postcards. While these new features… Continue reading »
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