Why is brand consistency important for a new business?

One of the top pieces of advice people give new businesses is “consistency”. Consistency isn’t just important in the products and services you provide. Brand consistency can help build brand recognition that brings in a steady stream of customers. So why is brand consistency important for a new business? Read on to learn why, as…  Continue reading »

4 Overlooked Places to Build Brand Identity

As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook,…  Continue reading »

5 Tips for Naming Your Business

As any founder knows, your new business is your baby. And one of the duties of every parent is to name their child. But there’s a lot more to naming your business than just coming up with a name you like. A good name will reinforce your brand and support what you want to do…  Continue reading »

Building your brand and your business

Many entrepreneurs face the same obstacles at the start of their journey. They need help with how to present their company and how best to explain their benefits and messaging to their target audience.  Many entrepreneurs go through the same journey on their way to consistent business branding.  It’s helpful to think about this journey…  Continue reading »

What Brand Assets Do You Need to Build a Website?

One of the hardest things about starting a business is figuring out what needs to be done first. There’s so much to do. It all feels critical. And to make it more confusing, it feels like you can’t finish some things before you do other things first. You’re going to want a website for your…  Continue reading »

How Important Is Your Website to Your Brand?

Your website is one of the most crucial brand assets for your business. Whether you have an e-commerce site—where your website is your business—or if your website is only for information purposes, it’s still critical to your brand. Your website pulls together all of the critical components of your brand You strengthen your brand by…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Three ways to use your Unique Value Proposition on your website

When someone arrives at your website, they should quickly understand what your business does and the benefit of your product or service. The first words they read (along with your images) must make what you are selling clear and be appealing to prospective customers. A great place to start is to develop a Unique Value…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

How to Review Your Competition to Build a Better Brand

An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where…  Continue reading »

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