Do new businesses need branding? When to invest in your brand

When you’re starting a new business, there are a lot of things that require your immediate attention and prioritization is key. Is branding something that you should invest in when you first start a business? Do new businesses even need branding?

Read on to learn about why branding is critical for new businesses, and how to have a brand you love without spending time and money you don’t have.

How to start your solopreneur brand the right way, right now

Starting your own business takes courage. You have to be ready to stick out your neck and go it on your own. As you start your solopreneur brand, here’s the best way to build your brand, right from the start.

Personal Brand vs. Business Brand on Social Media

As a business owner, social media will probably be an important part of your marketing. As you start to set up your profiles on Instagram, Facebook, LinkedIn or other social media sites you might start to ask yourself whether the profile should be created under your personal brand vs. business brand. There are two questions…  Continue reading »

7 Must-Haves for Your Small Biz Website

Your website is critical to your business and your brand. Nearly every prospective customer or client will spend time on your website before buying from you or using your services. Studies show that 85% of customers check a business online before making a purchase. Here’s everything your small business website needs: 1. Identify your business…  Continue reading »

3 Most Common Mistakes with Small Business Websites

As a small business owner, your website is one of the most important parts of your brand and of your marketing efforts. Even if you don’t make sales directly on your site, even if you get most of your work from referrals and networking, nearly every prospective customer or client will look you up online…  Continue reading »

Good Branding: The Key to Creating Credibility for Your Business

We all have to start somewhere. As a new business owner, you can sometimes feel that pinch of “I need to get experience, but I need the experience to get clients.” That catch-22 makes it hard to get your new business up and running. Branding may be the missing link to promoting yourself more effectively.…  Continue reading »

Should I Use My Name for My Business?

Many businesses are named after the founder. If you’re starting your own business you may be deciding whether or not your name should be part of your business name or even your complete business name. Examples of using your personal name in a business name  One way to use your name is in place of…  Continue reading »

Templates: The Good, Bad, and (Sometimes Very) Ugly

When you pick a stock theme or website template you could be making a big mistake in terms of your company’s branding. Read this post to learn why. We’re living in a DIY world, and many small business owners, especially new ones, start with one template to create their website, add another for their email…  Continue reading »

5 Tips for Working with Fonts

5 Tips for working with type and fonts to make your brand look professional Most small business owners find themselves creating their own social media posts, proposals, sales presentations, reports and more. If you don’t have the time or the money to have a designer create everything, here are a few tips to choose fonts…  Continue reading »

How Understanding Your Competition Can Help You Create a More Valuable Brand

Creating a brand that has real value to your business involves looking both inward and outward. Your brand should authentically reflect your unique capabilities and strengths. And it should stand out as distinct and different from your competitors. Think about how you might persuade a potential client of the difference between you and your competitors.…  Continue reading »

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