What Brand Assets Do You Need to Build a Website?

One of the hardest things about starting a business is figuring out what needs to be done first. There’s so much to do. It all feels critical. And to make it more confusing, it feels like you can’t finish some things before you do other things first. You’re going to want a website for your…  Continue reading »

How Important Is Your Website to Your Brand?

Your website is one of the most crucial brand assets for your business. Whether you have an e-commerce site—where your website is your business—or if your website is only for information purposes, it’s still critical to your brand. Your website pulls together all of the critical components of your brand You strengthen your brand by…  Continue reading »

5 Alternatives to Photos for Your Brand Images

Your visuals create your brand. Beyond your logo, there are many places where your visual style appears: the design of your website, the decor in your store or office, the images you share on social media, your ads, menus, or proposals. Photography is undoubtedly the most common form of an image, but there are many…  Continue reading »

Three ways to use your Unique Value Proposition on your website

When someone arrives at your website, they should quickly understand what your business does and the benefit of your product or service. The first words they read (along with your images) must make what you are selling clear and be appealing to prospective customers. A great place to start is to develop a Unique Value…  Continue reading »

Why Jeff Bezos is Wrong About Branding

Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about…  Continue reading »

How to Review Your Competition to Build a Better Brand

An essential part of creating your brand is reviewing your competition. You cannot develop your logo, tagline, or visual identity in a vacuum. Even if it looks great and sounds great, what if you discovered that your brand looked or sounded just like another business’? Your brand needs to be relevant, memorable, and unique. Where…  Continue reading »

A Branding Checklist of 10 Critical Items For Your New Business

Congratulations! You’ve made the exciting decision to start your own business. Building your business and creating the brand that represents your business can sometimes feel like a chicken-and-egg scenario. What comes first? Here are 10 critical items to start thinking about for your brand when you launch your business: 1. Figure out your business name…  Continue reading »

To Improve Your Brand, Answer These 5 Unusual Questions About Your Ideal Client

Understanding your ideal customer is essential for branding and marketing your business. You should know characteristics like their typical age, occupation, location, gender, interests, etc. But, it’s often when you think beyond the standard demographic or psychographic buckets that you start to truly understand how you can build a memorable brand that attracts your best…  Continue reading »

Should You Have a Broad or Focused Customer Profile?

Finding new customers is part of running a successful business. It’s very common for business owners to cite their biggest struggle as not having enough customers. If you have the goal of increasing your sales and growing your business, you need more customers. With that in mind, you might feel scared to have a narrowly…  Continue reading »

Personal Voice or Corporate Voice: Which Should You Use to Market Yourself?

Every time you write something on behalf of your business—it could be the copy on your website, a social media post, or even an estimate—you are developing the voice of your brand. The words you use, the style of your writing, and what subjects you talk about are all part of your voice. What are…  Continue reading »

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