Words: The Most Important Part of Your Brand

When you think about branding your new company, the first thing that probably comes to mind is how it will look. Your logo, your colors, the typography, and the images. While visual elements are an essential part of your brand, the words that you use are more critical to get right. Especially at the start.…  Continue reading »

Get The Most Out Of Your Branding Compass Workbook

Why do we ask you so many questions? Award-winning designers have built branding Compass with years of experience in branding. We need to know about your business before recommending the best fonts, colors, or visuals for your brand. So please stick with us while we get all the essential details. Logos created by the top…  Continue reading »

What Makes Your Business (and Brand) Unique?

Your brand should bring to mind the most distinct and memorable things about your business, product, or service. For example, imagine you have developed a new line of popsicles. If you describe your popsicles as delicious, it’s not going to be very memorable. Most likely, all the frozen treats out there are delicious (at least…  Continue reading »

Finding Your Ideal Client’s Pains and Gains

When you develop an Ideal Customer Profile for your business, try to figure out the emotional reasons that someone buys from you and determine the common pains they are trying to avoid or gains they are trying to acquire. Common pains Part of human nature is our drive to move away from anything painful. These…  Continue reading »

A Brand New Branding Compass

We are excited to announce big upgrades to the Branding Compass platform! Better UI: We’ve improved the user interface making the workbook easier to complete, even on your phone. Faster: You can get initial recommendations on fonts, colors, and visuals in as little as ten minutes. Better picture of your ideal client: Easily create a…  Continue reading »

Press Release: Branding Compass launches logo design service

The new feature provides wordmark logos rooted in brand insights and designed to attract a business’ ideal customer. PORTLAND, ME — Branding Compass, a web-based app that helps small businesses and startups with their branding, is now offering professionally designed wordmark logos for as little as $249. While many online logo design companies have little…  Continue reading »

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