Branding Is Like Finding the Perfect Outfit

Creating a successful brand that is an asset for your business should reflect your inner vision and be attractive to prospective buyers. It would help to consider internal and external factors as you create your brand. This might remind you of how you might pick out what to wear to an important event.  Imagine you’re…  Continue reading »

Look Inside and Outside for the Strongest Brand

How to strengthen your brand by connecting your internal vision with external appeal A strong brand reflects the unique qualities of your business and attracts your ideal customers. The most successful brands work from an internal and external point of view. Rather than thinking of your internal and external forces like two sides in a…  Continue reading »

Your Headshot Is an Important Part of Your Personal Brand

If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your most important visual asset. If you are building your brand as a one-person company, you must get a professional photo taken of yourself. What is a headshot? A headshot is a photo of a person that usually shows their head and…  Continue reading »

Is Branding the Same as Marketing?

Many people talk about branding and marketing in the same breath, like they are the same thing. Branding and marketing are related, but they are distinct.  Branding vs. marketing Imagine coming up with the idea for a business. You research what people want and see what competitors are currently offering. Then you figure out a…  Continue reading »

Definition of Brand and Branding

One of the reasons that branding is so confusing is that people use the words ‘brand’ to mean so many different things. Here are four ways the word brand is used and a definition for branding. ‘Brand’ is a substitute word for company, product, or business name The word brand is sometimes used interchangeably with…  Continue reading »

Save Time and Money on Marketing When You Invest in Your Brand First

Branding and marketing are separate but integrated. Both are important for your business. Marketing can have a more direct effect on generating money for your business, but if you invest in your brand first, you’ll save time and money on your marketing. When you develop your brand, you create one finalized way of representing your…  Continue reading »

Tips for Creating Eye-Catching Photography for Your Brand

Anyone trying to market their business knows that they need images. Images for your website. Images for social media. Images for marketing materials. Having high-quality, eye-catching images create critical first impressions for your brand. After selecting good photographs, you’ll want to think about how to customize them and place them. Start with the basic rules…  Continue reading »

Choosing the Best Stock Photos for Your Brand

To create your website, social media posts, or marketing materials, you need some images. There are two primary things to keep in mind when using or to create images: Does the image establish the right impression of your brand? Would your ideal client be attracted to the image? Stock photos vs. your custom photography There…  Continue reading »

The Best Places to Get Free (or Low Cost) Images for Your Brand

Images can portray a feeling and get a message across in just a few seconds. You may need images for your website, social media posts, printed brochures, or packaging. Most small businesses and startups don’t have a huge budget to hire a photographer or pay for expensive stock images. We’ve put together a list of…  Continue reading »

Find the Right Words for Your Marketing with Branding Compass

Words are essential to all of your marketing. No matter how you plan to let people know about your business, you’ll need to learn to write or speak effectively. The copy on your website is key to making prospects understand what you’re selling and picture the benefits of your product or service. While your website…  Continue reading »

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