Making branding affordable & enjoyable.

Branding Compass is an interactive tool that guides you through the process of branding your business. It’s the fast, easy way to discover the best words and visuals to attract more customers. Plus, you can upgrade to get a wordmark logo.

See how it works

“The Branding Compass questionnaire was incredibly self-reflective and enlightening to me. The questions are ‘spot on’, and require you begin to look at your Company from the eyes of others. The exercise alone is a great value, and the results are incredibly enlightening.”

— Chris MacKenzie, EVP Sales and Marketing STARC Systems

Branding firm expertise for a fraction of the cost.

Daily Dozen sample report

Everything you need to create a strong brand

Unique Value Proposition

Unique Value Proposition

Automatically turns your words into a succinct message about the value of your product or service.

Branding Roadmap

Branding Roadmap

Personalized typography, color and design recommendations from a branding expert.

To-Do Lists for Next Steps

To-Do Lists for Next Steps

Clear checklists for how to use the report as you develop your logo, website or marketing materials.

Competitve Review

Competitive Review

Help your brand stand out! See how your benefits and visual style differ from your competition.

Ideal Customer Profile

Ideal Customer Profile

Understand who is most likely to buy from you and their motivations and interests.

Brand Alignment

Brand Alignment Chart

Learn the benefits that are most appealing to your buyers, and the best words for your marketing.

Wordmark Logo

Wordmark Logo

Add on a professionally designed visual identity based on your brand’s unique traits.

Get Started

Fast, insightful, affordable

In about an hour and starting at just $99, Branding Compass can help identify what makes your business unique, clearly visualize your brand and focus on your ideal customers.

Built by branding experts with decades of experience, this simple online tool provides startups, contractors, freelancers and small businesses the brand clarity they need to be competitive.


Faster, more efficient marketing.

With expert-recommended colors, fonts and visuals, you won’t waste time agonizing about each design decision.

Speak & write with confidence.

Discover the best words to use on your website or in marketing materials that will attract the ideal customer.

Build a brand you love.

With your report in hand, you’re ready to create a professional, polished brand with the help of designers and DIY tools.

How it works

Complete your discovery workbook

Complete your online discovery workbook

about an hour

Using simple and intuitive pick-lists, drag-n-drop rankings and short answers, you’ll answer the questions a professional branding firm would ask.

Get your report with expert advice

Get your report with expert advice


Upon completing your workbook, receive a 10-20 page personalized report filled with high-quality recommendations on the best words and visuals for your branding.

Logo design

Add a professionally designed logo

less than a week

Get a professionally designed text-based logo based on insights and recommendations from your workbook and report.

Get Started

7 days to a stronger brand e-course

Learn why a memorable brand can help you build business and follow our 7-day, step-by-step plan to get your own branding going in the right direction.