Branding Compass gives you customized, expert branding advice quickly and affordably.

Our online tool helps you clarify the value of your product or service. Your 15-20 page report will give you personalized color, typography and design recommendations, as well as advice on design, branding and marketing.

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Step 1

Guided Questionnaire

Branding Compass will walk you through an online workbook to help you determine your distinct market position, articulate the benefits of your product or service and identify the key characteristics of your ideal customer. Using your own words, Branding Compass will automatically generate a Unique Value Proposition. The process takes about an hour.

Step 2

Customized Creative Brief

Your personalized Branding Compass report will check your market/product fit and will confirm if you are using the right words with your prospects. Best of all, you’ll receive a creative brief with customized typography, color and design recommendations. Expect your report the next business day.

“I LOVE the report!”

— Don Gooding, Owner, Four Shades of Money web site, former Executive Director, Maine Center for Entrepreneurial Development

“Branding Compass has been invaluable to the DeepFit brand. As a solo entrepreneur, I absolutely need this smart, affordable advice on words, colors and ideas to use when I speak and advertise!”

— Dan Farnbach, Founder, DeepFit

“With no exaggeration, I thought Branding Compass was brilliant. I was really impressed by how well it distilled the basic info I provided into a coherent UVP.”

— Tim Duggan, President, Shawsheen Air Services, Inc.

“Talk about cutting to the chase! When I've done this before it's taken me days of waffling and moving semi-colons to come up with a UVP only 75% as straightforward as the one Branding Compass helped me develop in about an hour and a half.”

— Carrie Yardley, Founder of Yardley Esq and Professional Intersections

Don’t start at the end

branding process

Our fast, interactive tool includes

Online workbook

Online Workbook

A clear, step-by-step discovery process. Work at your own speed, save and return anytime.

A Branding Roadmap

Personalized typography, color and design recommendations from a national branding firm.

Unique value proposition

Unique Value Proposition

Automatically generates a succinct message about the value of your product or service.

competitors review

Competitors Review

Understand how you are different from your competitors in your benefits and visual style.

product Customer fit

Product-Customer Fit

See how your product or service matches with what your ideal customer is looking for.



Action steps for how to use the report as you develop your logo, website or marketing.

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