Don’t design your logo or web site until you’ve completed these key steps.

Branding steps

Our fast, interactive tool gets the thoughts out of your head and into a distilled value proposition and creative brief.

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“Branding Compass has been invaluable to the DeepFit brand. As a solo entrepreneur, I absolutely need this smart, affordable advice on words, colors and ideas to use when I speak and advertise!”

—Dan Farnbach, Founder, DeepFit

Step 1

Guided Questionnaire

Branding Compass will walk you through an online workbook to help you determine your distinct market position, articulate the benefits of your product or service and identify the key characteristics of your ideal customer. Using your own words, Branding Compass will automatically generate a Unique Value Proposition. The process takes less than an hour.

Step 2

Customized Creative Brief

Your personalized Branding Compass report will check your market/product fit and will confirm if you are using the right words with your prospects. Best of all, you’ll receive a creative brief with customized typography, color and design recommendations. Expect your report within 2 business days of completing your online workbook.

What’s Included

Using a series of carefully crafted questions, accompanied by educational information about branding and marketing, we’ll help you put into words what makes your product or service unique. Then, we’ll translate those words into the visual vocabulary that designers use.

Hand your customized Branding Compass report to your logo designer, or use it as a guide to design your own web site. You now have the foundation for developing a strong brand.

Unique Value Proposition

Unique Value Proposition

Automatically generate a clear message about your business

Differentiation

Differentiation

Articulate the distinct benefits of your product or service

Customer Persona

Customer Persona

Summarize the traits of your ideal client

Product/Market Fit

Product/Market Fit

Do your benefits align with what your customers want?

Voice

Voice

Confirm if you are using the right words with your prospects

Creative Brief

Creative Brief

Personalized typography, color and design recommendations

Pricing

$99

Includes the online workbook with unlimited access and revisions, plus one customized Branding Compass report.


Additional options includes an individual consultation to review your report or a competitive analyis report.

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